“I'm underpriced and dread raising it.”
How to raise your rates without losing your clients — and the scripts that make the conversation a non-event instead of a confrontation.
You know your rate is too low. You've known for months. Every project, you feel the gap between what the work was worth and what they paid. You tell yourself you'll fix it next time. Next time comes, and you don't. The months pile up. Every one of them is money that walked past while you were avoiding the email.
Not with a 50% jump that risks the client. Not with the apologetic version that invites negotiation. The right script depends on the relationship and the timing — not on how brave you're feeling that day. Four scripts for four situations, the math that proves the new rate, and the language that makes “yes” the easier answer.
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